Here’s a couple more clutch screen caps from the streaming video of Phil at the Special Event:
Phil was in the audience with his iPhone submitting photos to the .Mac Web Gallery Steve had just built with iPhoto.
Here’s the wacky photo Phil uploaded!
There’s been much brouhaha over the guy (Bob Keefe) who asked Steve Jobs why Apple doesn’t put Intel Inside stickers on Macs, but here’s what Phil had to say on the matter:
“It’s not just about Intel Inside. When you buy any off the shelf PCs, the boxes are covered with confusing logos, and messages, and icons. You open it up: there’s stickers to peel off displays and keyboards; they’re all over the place. And then you start it up and you find junkware all over your desktop and in your menus that they’ve littered with it trying to up sell you on junk and that whole philosphy: we try to just give you a great product that you’ll love and you don’t have to peel stuff off to make it look better.”
Link to audio of the question and answer on MacWorld.
Here’s a pic of Phil talking to the Press outside of Apple’s Chicago store on North Michigan Avenue. Can any Chicagoans provide links to what those cameras recorded? I would love to see that piece from the local news.
Dude, Phil was on fire yesterday at the WWDC Keynote! While the Keynote itself may have been a little tame, I knew we were in store for a great Schiller show when John Hodgman’s PC character claimed to be Phil.
In the humorous opening video in the style of the rest of the “I’m a Mac” ads, PC Guy at first posed as Steve Jobs but then thought better of it when confronted and claimed to be Phil Schiller. I don’t know, it was funny when they did it.
But the real meat came 54 minutes later. After the Keynote had been rolling along without much life or energy, Phil popped on iChat AV as Steve’s only buddy. For the next several minutes it was pure Schiller hi-jinx as Phil demoed the many cool new features coming soon to Leopard’s video chat. First he showed the new iChat Theater, but he really hammed it up for the fun special effects. Schiller hanging upside down arms waving and then sipping coffee! Star Wars hologram Phil! But he saved the best for last, pulling a Conan O’Brien mouth cutout, first with George Washington and then with Steve Ballmer. It killed, plus it brought a lot of energy back to the Keynote.
Go Phil!
John Siracusa (love that guy as long as he’s not talking about the freaking spacial finder) has posted his latest Keynote Bingo card. This year’s WWDC Keynote Bingo is pretty weak though. Maybe he got tired of no one winning, but I think there are way too many softies in there.
Firstly, the top row is almost a guaranteed Bingo!, which really takes the sails out of even reading the rest. I mean,
B) Steve has just promised .Mac improvements at the D conference.
I) Bertrand only comes out at WWDC and he’s in charge of freaking software, which might be interesting to developers!
N) The Leopard secrets can’t stay hidden forever, and since their existence was revealed this time last year, it makes sense that they will be enumerated this year. Oh yeah, and a feature complete Beta was also announced as coming at WWDC. Come on!
G) This one’s the least guaranteed by my way of seeing things, but the only reason I can explain why iLife ’08 missed it’s recently routine introduction in January is because it has Leopard specific features and/or is bundled with Leopard. I say iLife will be the vehicle that shows off all the new Leopard features the best and provides an example to developers of how best to take advantage.
O) Of course Leopard will be the star, WWDC is about showing off things to developers. They already have 8 core Mac Pros, so what else is left but all the latest APIs and other development magic coming real soon with 10.5?
I won’t go into the rest of the chart, but here’s a graphic indicating my opinion of the relative likely hood of the predictions. Four more notes:
1) It’s sure a lot easier to comment on other’s predictions than make your own.
2) I’m pretty pissed that there is no mention of Schiller. Is it just too obvious that he will be on hand to demonstrate the new iChat features? If “Boom” is there, “Schiller iChat” should be too.
3) I don’t know what illuminous refers to.
4) I guess we’ll see soon enough what the truth will be.
UPDATE: Argh! So wrong again! I can’t believe I fell for it again, I’ve never been good at predicting Apple’s moves, only at loving and understanding them after the fact.
Schiller-maniacs, check out the new Fake Phil blog. Could go somewhere, though it hasn’t yet: Fake Phil Blog
Also, breaking up to the minute coverage at CARS of course: Crazy Apple Rumors covers Fake Phil Blog
Anonymous (make believe) sources have suggested that Phil Schiller may be preparing to demonstrate an as yet to be announced feature of Leopard at WWDC or some other 10.5 announcement event; a built in Windows Migration Assistant.
Migration Assistant, a rarely heralded feature of the “Mac Buddy” Setup Assistant that appears on the first boot of a new OS X system, was introduced as part of the 10.3.4 update. This tool helps users relatively effortlessly migrate all User and Application data from a previous Mac system to a new machine; all done via FireWire Target Disk mode.
The new version of Migration Assistant and Mac Buddy, slated to appear as part of Leopard, promises to capitalize on the “iPod Halo Effect” and hopeful “TV Halo Effect” by helping Switchers move their personal documents from their old Windows machine to a newly purchased Mac.
Details are scarce at this point, and it remains to be seen how this will be achieved. Some speculation is that a Boot Camp-like burned CD of Windows software will be used to configure the host PC to the required settings for data to be transfered over Ethernet, WiFi, or FireWire.
Lately Schiller has been quiet, but quiet like a coiled spring or a jungle cat ready to strike.
We are officially starting the rumor that Phil is on the verge of announcing a major change in Apple’s two flagship software packages. Along with the long anticipated official release date announcement, the rest of Leopard’s features will be announced including the bundling of the latest update to the iLife suite with Leopard.
Steve hinted at it a little at the last WWDC when he mentioned that Leopard will include the whole package of some currently disparate pieces of software such as FrontRow, PhotoBooth, and BootCamp, but few have speculated that Apple would go so far as to bundle iLife. While an update for the iLife suite was expected in January as has occurred for several years running, that software currently sells separately from the OS for $79.
Microsoft’s recently released new OS Vista also comes bundled with their versions of movie editing and photo management software, but they suck.
We’re not sure yet on iWork or if this means a higher price tag for OS X.
Hard to believe this is even real, and there is no way I can even speak to this quite yet, but oh my god!
Schiller University is real!
Google Ads are pretty amazing I guess. Who knew that such a place even existed, but there is was advertised right on the side of the page there. I’m stunned.
Merriam-Webster, by all accounts a big player in the word game, decreed that the Word of the Day for February 27th was:shill
Apparently a verb (I had been thinking of it as a proper noun, or sometimes just as proper), their definitions follow.
1 : to act as a decoy (as for a pitchman or gambler)
*2 : to act as a spokesperson or promoter
I will focus on definition 2 for now, and leave the first to those more clever than I. Clearly from this information we can see that Phil is the perfect man for the job (of Senior Vice President of Worldwide Product Marketing) and the job is perfect for him. It’s what he was literally born to do.
Which brings up the question, is he descended from a long line of spokespersons? Like a long dynasty of protectors of the sacred art of promotion, when you are born into that name it becomes your destiny.
“But wait,” some of you object. “Schiller has a c in it and shill does not!” Well that is easy to explain my friends: the extra c is for Canadia.