Schillermania!

Schiller-maniacs, check out the new Fake Phil blog. Could go somewhere, though it hasn’t yet: Fake Phil Blog

Also, breaking up to the minute coverage at CARS of course: Crazy Apple Rumors covers Fake Phil Blog

Hard to believe this is even real, and there is no way I can even speak to this quite yet, but oh my god!

Schiller University is real!

Google Ads are pretty amazing I guess. Who knew that such a place even existed, but there is was advertised right on the side of the page there. I’m stunned.

More on this soon.

This is what I’m talking about: Phil Schiller getting some major air time … well at least his fingers and velvety voice get some air, check it out:

Today Apple introduced the iPhone and Phil Schiller became the second person to publicly take a call on one. Also, Phil was carefull to warn people not to read too much into his movie date with Steve later; they are just friends.

Phil played his customary right-hand-man role during the keynote, demonstrating AppleTV’s ability to stream video from a MacBook (did Schiller like that clip because of it’s market demographic content?), as well as the phone call stuff from the iPhone. Phil apparently rocks a black MacBook, which is a sweet ride. It shows that he has no pretense about what he is using a computer for, but the upgrade to the black confirms his sense of style. On a sad note, Steve apparently uses Apple’s lame official marketing pic of Phil for his Address Book contact and has no candid shots.

Schiller’s contributions can be seen elsewhere too. Steve closed the Keynote with a quote from the great Wayne Gretzky: “I skate to where the puck is going to be, not to where it has been.” and proclaimed it similar to the principle Apple tries to follow. I trust I will not need excessive evidence when I suggest that this quote could have come from none other than Apple’s most senior Canadian Executive.

More on the way.

To the usual applause and enthusiasm his appearances generate, Phil took the stage near the beginning of the Keynote at the World Wide Developers Conference. He announced the final and best Macs to make the transition to Intel processors: the Mac Pro and the XServe.
Phil didn’t waste any time before getting dirty with technical specifications, much to the delight of the nerdy audience, but he also elegantly described the decisions that lead to the more subtle improvements inside the Mac Pro and Xserve: 2 optical drives, 4 internal hard drives, a double wide graphics card slot, and redundant power supply on the Xserve.

“In addition to amazing performance, we’ve also added some highly requested features. With more space in it now, thanks to the better thermal environment of the Xeon, we get to add redundant power.” The crowd goes wild!

Phil is great at rattling off tech specs while making a larger point, and those skills were well used at WWDC. But while this Keynote gave many usually hidden Apple Execs the chance to stand in the limelight, Scott Forstall and Bertrand Serlet both deservedly got to make many new fans, Phil got the juicy segments when he announced the MacPro (and XServe) and also took a dig at Dell when he showed that their most similar config to the Mac Pro costs a clean $1200 more.

Awesome Phil, can’t wait to see you in January!

At a Special Event held by Apple in the California Theater in San Jose, Steve Jobs held court and introduced new iMacs, new iPods, and new features of iTunes.

While demonstrating the new iMac G5′s built in iSight camera, Steve called on his main man Phil Schiller for the iChat AV video conferencing demonstration, as usual. Phil has a special affinity for this demo, have participated in every demonstration to date.

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With news of Apple “Switching” to Intel barely on it’s way to the presses, Phil turns the gossip level from intense to ultra–max with his comments on Windows support for future Macs!?!

Stunning Apple fans used to the company’s typically tight lipped policies, Schiller went way beyond non-denial on the topic of running Windows on the just-announced, forthcoming Intel-based Macs. After stating the expected; that Apple has no plans to sell or support Windows, Phil continued:

“That doesn’t preclude someone from running it on a Mac. They probably will.” … “We won’t do anything to preclude that.”

Luckily, Phil took steps back toward sanity and finished with:

“We will not allow running Mac OS X on anything other than an Apple Mac.”

Which I guess means we are still going to be Mac users after all, even if PC gaming just got a little bit closer. Let’s hope we can all survive in this scary new world where Windows can literally pollute our beautiful happy Macs.

We admit, we had high hopes for Phil during the MacWorld Keynote, and he was magic as usual! Schiller not only reprised his role as one of 3 remote video chatters, he also demoed the brand new Pages with wit and charm.

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Late in the fourth quarter fiscal year 2004, Jobs is out with cancer, who can lead Apple to victory? Seriously, could Tim Cook really spark this kind of performance from Apple? Nope, clearly it was master-marketer Phil Schiller who was leading the charge from behind the scenes. As reader Elijah van der Giessen points out:

“Apple just had their most successful quarter in years. The very same quarter that Steve Jobs was hospitalized. Makes you wonder who the real leader of Apple is, doesn’t it? Clearly Schiller is the Svengali behind Apple.”

Well we couldn’t agree more. Steve is insanely great and all, but the real passionate core of Apple is that smooth Canadian dude with the blue shirt on. Basically, this whole story could be summed up in one sentence: Phil Schiller is super cool. It seems like a waste of everyone’s time to dilute this message with any anecdotal evidence at this point.

Okay fine, here’s some fluff: why was Apple so successful this quarter? Clearly the iPod and the new iMac were huge factors. The iPod is getting Apple huge publicity for it’s cool factor, and cool factor is clearly something that Apple’s Marketing Department is responsible for. Who’s the Vice President of Worldwide Product Marketing? Hint: it’s the guy who introduced the fabulous new iMac G5, too!

How cool is Phil Schiller?! He’s Super Cool, that’s how cool Phil Schiller is! Give him $106 Million!

Apple’s Q4 2004 Financial Results

San Francisco was shaken to its knees this week by a massive Schiller-quake that was off the charts in magnitude. The best MacWorld in recent memory enthralled thousands of Mac fans this week, starting Tuesday with Steve Jobs’ keynote address. While Steve’s presentation was amazing and captured most of the attention, MacWorld is really Phil Schiller’s stomping ground.

Phil made his first appearance right at the beginning of Steve’s address, coming out to demo the first software announcement (the first overall new announcement being Burton’s AMP iPod jacket). Final Cut Express couldn’t have had a better intorduction than at the skillful fingertips of Schiller, who demostrated to the crowd not only that the app was cool, but also that he was a master of video editing. Where do Schiller’s skills end, or do they have a limit at all?

Steve went on to make many more awsome announcements and do some killer demos of his own, but Phil came back just like he always does: in video form. The intro video for the new PowerBooks was a classic Schiller piece; with him setting the scene in only the way Schiller can. It can’t really even be described, you just have to watch it. Nice body language Schiller!

The Keynote was just the beginning of Phil’s activities at MacWorld though. After the big festivities of the Keynote, Schiller got to throw his own party. This year’s Power of X was a strictly Schiller event, unlike last year’s which was co-hosted by Apple’s foremost programming wizard, Avie Tevanian.

Despite the absence of Avie this time, the Power of X presentation was much the same in format as the last time. Phil spent a little time talking about some of the new features of OS X, like Safari’s WebCore and Force Feedback. Then he demonstrated his ability to rock out at video games. His Nascar demonstration was totally righteous of course

In the end, the second Power of X may not have equaled the first in excitement level, but it was certainly enjoyable and we hope it becomes a regular feature of MacWorld.