Schiller Struts for Press, Geeks
At yesterday’s iPhone Roadmap event held in Apple’s Town Hall on Campus, Phil Schiller delivered the goods on the future of the iPhone in business. Steve started and bookended the event, but left Phil and Scott Forstall to deliver the majority of the goods.
A closer look at Phil’s iPhone Calendar shown during the presentation also reveals that he routinely schedules time to think up new Apple rumors. Clearly there are no limits to the wizardry of his marketing strategies and even Apple fanboy bloggers are merely pawns in his game of puppetry. How’s that for a mixed-metaphor?
In reference to yesterday’s discussion of future Apple leadership, Phil once again demonstrated his competency and comfort announcing new products. No need to worry about the other guest host; Scott Forstall is only ever brought out in front of the geeky developer crowd and just doesn’t have the laugh to be the top dog. We’re all better off with him working with the smart people anyhow.
Phil’s sense of humor was sprinkled liberally throughout his piece: he cracked jokes about older generation phones in reference to BlackBerries, amongst other quips. His best joke was when he dead-panned to that everyone should just “take our word for it, it works” before actually demoing Exchange syncing. What a ham.