Schiller on Intel Stickers
There’s been much brouhaha over the guy (Bob Keefe) who asked Steve Jobs why Apple doesn’t put Intel Inside stickers on Macs, but here’s what Phil had to say on the matter:
“It’s not just about Intel Inside. When you buy any off the shelf PCs, the boxes are covered with confusing logos, and messages, and icons. You open it up: there’s stickers to peel off displays and keyboards; they’re all over the place. And then you start it up and you find junkware all over your desktop and in your menus that they’ve littered with it trying to up sell you on junk and that whole philosphy: we try to just give you a great product that you’ll love and you don’t have to peel stuff off to make it look better.”
Link to audio of the question and answer on MacWorld.
November 4th, 2007 at 12:47 am
Thats so true about all of the stickers on PC boxes and the actual products. I recently learned in my marketing class that PC manufacturers that participate in the “Intel Inside” program get 5% of of the cost of the Intel processors. An Intel processor sticker would absolutely detract from the beauty of a Mac. Keep up the great work Phil and Steve. Don’t put those stupid stickers on our Macs. Phil, you are my marketing hero.