With Jobs Out, Schiller Leads Apple to Best Quarter in Years!
Sunday, October 31st, 2004
Late in the fourth quarter fiscal year 2004, Jobs is out with cancer, who can lead Apple to victory? Seriously, could Tim Cook really spark this kind of performance from Apple? Nope, clearly it was master-marketer Phil Schiller who was leading the charge from behind the scenes. As reader Elijah van der Giessen points out:
“Apple just had their most successful quarter in years. The very same quarter that Steve Jobs was hospitalized. Makes you wonder who the real leader of Apple is, doesn’t it? Clearly Schiller is the Svengali behind Apple.”
Well we couldn’t agree more. Steve is insanely great and all, but the real passionate core of Apple is that smooth Canadian dude with the blue shirt on. Basically, this whole story could be summed up in one sentence: Phil Schiller is super cool. It seems like a waste of everyone’s time to dilute this message with any anecdotal evidence at this point.
Okay fine, here’s some fluff: why was Apple so successful this quarter? Clearly the iPod and the new iMac were huge factors. The iPod is getting Apple huge publicity for it’s cool factor, and cool factor is clearly something that Apple’s Marketing Department is responsible for. Who’s the Vice President of Worldwide Product Marketing? Hint: it’s the guy who introduced the fabulous new iMac G5, too!
How cool is Phil Schiller?! He’s Super Cool, that’s how cool Phil Schiller is! Give him $106 Million!